The Mexican composer Bernardo Castro, winner of international awards and a graduate of the famous Berklee College of Music , agreed to answer from his residence in Barcelona some questions that we asked him about the subject so that business owners and also experts in the area of marketing and communications can understand what an audio logo is and why it is important for brands as a differential aspect compared to their competitors or to reach more effectively and remain present in the minds of their target audiences. What is an audio logo and why is it important for brands Below are the questions we asked Bernardo and his answers from his professional point of view.
What is an audio logo? An audio logo is defined as a sound, effect, short music clip, musical riff, or voiceover that typically lasts between three and five seconds. An audio logo is an Latest Mailing Database important element within what is the sound branding of a brand. The audio logo, commonly also called a sound logo, acoustic logo or sound logo, is the sound symbol of the brand and must be short, concise, easy to remember, and can be instrumental, sung or spoken. Below we have the well-known audio logo created by McDonald's to give you a better idea of what we are talking about Where can brands use an audio logo? In all types of campaigns and on all platforms radio, TV, digital media, social networks, email marketing, among others . Why is it important for brands to have their own audio logo? It is important for brands to have their own audio logo because it is relevant that they have their own voice.
Just as the logo, the slogan, the communication messages, an audio logo are important in marketing, it is also an important part of what makes up the branding of a brand of a product or service. The largest companies do give it more importance. But small and medium-sized companies not so much. It is important that all types of companies consider it part of their brand strategy and that they do not leave this aside in the part of the creative process. Many companies consider this an expensive action, and it is not at all. There are many professionals for the different budgets of companies. With the rise of digital media, few brands have an original audio logo and their own copyright. With so many ads that we see today on YouTube, on Instagram, on TikTok, sometimes I wonder.