Live streaming is so popular, should ordinary merchants join the live streaming? How to get in? After entering the venue, how to play the role of live broadcast? If last year was the first year of live broadcasts, this year is the era of live broadcasts text messagte service and everything can be broadcast. From Li Jiaqi and Wei Ya out of the circle, frequently appearing in the public eye, appearing in Weibo hot search, to Teacher Luo’s live broadcast, CEO live broadcast, Miss Dong brought 710 million goods in a single game, and then to Liu Tao, Wang Han and many other first-line stars began to enter the live broadcast In the meantime, meet many users... More and more people are starting to enter the live broadcast and want to take advantage of the live broadcast to fly. In 2019,
although Taobao's live broadcast record is very popular, the 28th effect is obvious. 80% of the sales basically come from the top celebrity text messagte service anchors, and it is difficult for ordinary merchants to participate. (To be more precise, ordinary merchants do not realize the importance of Taobao live broadcast and do not know how to participate.) This year, Taobao Live has put forward higher goals, and this year has increased the authority and support policies of merchants, so that ordinary merchants can better participate. After all, the almighty Taobao still hopes that everything can be broadcast live, and everyone can participate, in order to show the true nature of Taobao.
So, as an ordinary merchant, should I join the live broadcast? How to join the live broadcast? 1. Should I join the live broadcast? First of all, let's talk about whether we should enter the game. Let's first look at a set of data: The data of Taobao list shows: In text messagte service February, 200 bookstores such as CITIC Bookstore and Zhongshuge turned into Taobao live broadcast rooms, and the “digital reading” live broadcast led to a 938% increase in transaction volume ; Meizhou Dongpo, Zhenkungfu, Xibei, Xiaolongkan Waiting for offline catering chefs to teach everyone how to cook in the live broadcast room, the live broadcast of "Word of Mouth/Ele.me Local Life" led to a 439% increase in transaction volume. The number of Taobao live broadcast merchants is increasing, and more than 50% of brand merchants have grown through live broadcast . As of December 2019, the number of monthly broadcast merchants has nearly doubled year-on-year. Taking the Taobao list as an example,