This article conducts a more detailed product analysis of station B, and puts forward a series of optimization suggestions based on the problems encountered by the author in the process of using the APP of station B, hoping to further improve the experience of using the APP of station B. 1. Product overview 1. Experience the environment Experience model: OPPO R15 OS: Android 9 Product version: 6.0.0 Experience time: 2020.4 2. Product Introduction Station B, full name "BILIBILI", nicknamed "Xiao Po Station", was born on June 26, 2009. The initial positioning of the station email list is ACG bullet screen video website, the main target users are two-dimensional fans; the core function of the platform in the initial stage is to share third-party platform videos, and to conduct comments and exchanges in the form of "barrage" on the video. In the 11 years of development so far,
Station B has mainly improved and optimized in two aspects: expansion of business areas and deep cultivation of content areas. On the one hand, it broadens the boundaries of the community business field, and gradually transforms its video content platform email list centered on sharing two-dimensional elements into a comprehensive ecological platform that includes video, live broadcast, e-commerce, comics, game agency and self-research, film and television drama production and other businesses. On the other hand, continue to deepen the content field. With the continuous growth of station B, its young, open and inclusive community atmosphere and high user stickiness have attracted a large number of high-quality PGC/UGC video UP masters to enter and be born,
And the resulting high-quality PGC/UGC videos are rich In addition to the original two-dimensional, ghost and animal fields, it is also constantly expanding new subdivision content areas. The emergence of three-dimensional mainstream fields such as life, film and television dramas, learning, technology, finance, Vlog, etc. has made the B station more and more email list plump, Mature and attractive. From the development history of Station B, it can be seen that the product positioning of Station B has gradually changed from a bullet screen video website serving niche fans of the second dimension to a content ecological platform that provides comprehensive video services for young people. . 3. Product Status With the user growth space of station B facing the ceiling,