With the development of society, the improvement of living standards, and the intergenerational replacement of the population, the demand for mental health services continues to grow, and the market demand for mental health is growing. This article sorts out the small sleep and snail sleep, and analyzes the difference between the small sleep and snail sleep from the positioning, cell phone number list content and function, and finally provides suggestions from the SWOT analysis. 1. Product Overview 1. Test environment and version Device model: Xiaomi mix2 OS: Android 8.0.0 MIUI 10.9.3.21 Test network: Telecom 4G Latest version: Little Sleep: 4.2.9 Snail Sleep: 4.3.9 2. Reason for selection Similar sleep management and health management apps include small sleep, snail sleep, tide, dolphin sleep, TING, etc.
Only Snail Sleep and Little Sleep can manage sleep and play sleep-assisting sounds. They can also be used as tools to improve efficiency. The number of users is also the closest. Therefore, the following data comparison will be used to analyze the two products. 3. Market Analysis According to the "2020 Xilinmen China Sleep Index Report", the average sleep cell phone number list time of Chinese people is only 6.92 hours. Late sleep, short sleep, and light sleep have become the common state of sleep for Chinese people. According to the report data, in 2019, 43% of people were playing with their mobile phones an hour before going to bed, and 58.9% of Chinese people stayed up late at least three times a week on average, and 49.4% of them chose to stay up late on their own initiative.
Among these people who subjectively "don't want to sleep", the post-90s, post-95s and post-00s accounted for the highest proportion, reaching 52.5%. There are more and more "fireflies" that are more beautiful at night. Playing on the phone is the cause or the result of not being able to sleep? The report pointed out that the reason behind insomnia is not cell phone number list only individual reasons, but in fact the changes in the whole society and lifestyle have made it difficult for many people to have a good night's sleep. In the case of shorter and shorter sleep duration, sleep quality is crucial. The fast-paced lifestyle of modern people has led to increased stress, and people's demand for sound has gradually increased, so the healthy sleep APP came into being. 2. Analysis of product core strategy 1.