You can choose from the following objectives: fame Brand awareness Reach people who are likely to pay attention to your ad. Facebook 'knows' the people within the target group you set and will place extra focus on reaching interested parties. Reach Reach the maximum number of people in your target audience. Unlike Brand Awareness, Facebook focuses on the maximum number of impressions within the target group you set. It no longer matters whether someone within the target group is particularly interested. visits to your website. Involvement Get people to respond to your post. App installations Motivate people to download an App by directing them to an App store.
Video views Promote videos to increase brand awareness. Generate leads Collect lead information such as email addresses from people of interest. Page likes Get the phone number list same people to like your page. Event Responses Generate more visitors for an event. Offers Encourage people to claim an offer. Conversion Conversions Track conversions with the Facebook pixel and increase leads. Products catalog Show products from your product catalog based on your target audience. Store visits Promote your business locations to people nearby for more visits. Determine the target audience “The more specific you target, the smaller the audience will become and the more you pay per click” The first step has been taken! We have chosen the type of campaign.
You probably already included a certain target group in your objective. For example, you are new to a certain region where you want to generate brand awareness. In step 1 you therefore opted for a 'Brand awareness campaign'. Now we set the region. Facebook offers you several options to build your audience. From very broad based on location to super specific based on email addresses. The more specific you target, the smaller the audience will become and the more you pay per click. Logical too, because if you target a very specific target group with few people but a lot of potential to become a customer or make a purchase, for example, you will also have more money for a lead.