This year's summer vacation, which is late due to the epidemic, has become extremely competitive due to the compression of the duration. Since July, "Sister Riding the Wind and Waves", "This! Well-known variety shows such as Street Dance", "Tomorrow's Son", "Summer of the Band", and "Tucao Conference" have been launched on major video websites one after another, contracting the summer entertainment life of many ordinary people. And supporting the centralized "new" of each platform is a professional variety show production team.
On Youku, "This! It's Hip-hop" finally broke this spell this year. According to Maoyan data, this year's "This! As soon as the third season of "Hip-hop" was launched, it ranked first on the hot list of the day. At present, the topic discussion on Weibo has Fax List reached 300 million, and it also leads the domestic variety show with a high score of 9.0 on Douban. Demystifying the map of summer variety shows: sisters, bands, hip-hop... The makers of popular styles are all old rivers and lakes Although it is Youku's ace variety show, "This! "It's Hip-hop" actually comes from the same source as "The Voice of China" - since 2017, Youku and Canxing Culture have jointly produced a hip-hop series of variety shows.
Canxing Culture is an established variety show production company established in 2006. The representative work of the popular variety show "The Voice of China" has become a leading company in the industry. In 2015, the popularity of "The Voice of China" began to decline, and many satellite TV variety shows produced by Canxing, such as "The New Song of China" and "Guess the Masked Singer", failed to maintain their popularity. So, from 2017, Canxing went to the online platform, "This! The "Hip-hop" series is its first key project that officially focuses on the online comprehensive market, and it is also the strongest support on its IPO road.