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Customer acquisition it is the dream of every sales person identifying potential new customers with a high probability of closing and using the scarce sales resources in a targeted manner in order to avoid high wastage. Classic scoring models are often very good but often fail due to the quality and quantity of a company's internal crm data. Even the latest data from address dealers often does not deliver the desired results. A classic b b problem. Successful companies like amazon are already using the “statistical twin” principle for cross and up selling customers who bought this item also buy product.