Third-party campaign management toolsAt Seer, we are constantly evaluating and evolving our Tech Stack in regards to how we launch, manage, optimize and report paid media campaigns. We are proud to be a professional Kenshoo partner. However, our team of PPC experts have experience in several third-party management tools and adopt them based on customer needs and requirements.By using Kenshoo, we automate routine tasks to allow our team to spend more time at the top of the value pyramid, developing holistic marketing strategies that maximize results and grow with your business.Kenshoo helps automate processes and evolve results through many stages throughout the campaign maturity process as outlined above. The use of the tool is personalized according to the client's requirements and objectives.Read on to learn more about Seer's personalized approach to leveraging Kenshoo (and other third-party platforms) to achieve the highest potential ROI for customers.Focus on the features that add the most valueAt Seer, we don't believe in a holistic approach when integrating clients with new tools. We use a personalized data-driven strategy for campaign management tools Egypt Phone Numbers List focusing on the features that will add the most value based on client and account complexity. We are able to refine these functionalities by using our proprietary data warehouse and examining the results of Kenshoo optimizations across customers and industries. We also customize the way we operate each tool based on the other capabilities available in our Tech Stack to make sure we're as efficient and getting the best possible results.Looking at the performance data of our current customer mix on Kenshoo, Seer found that customers and account teams see the highest value when we use the following features:
ABILITY ADVANTAGES) THE MEASURECRM data integration / offline conversionMulti-engine optimizations for offline conversionsMore strategic auction managementClosed Loop ReportsKenshoo can integrate with CRM systems and transmit this data to Google for auction at auction time (beta) Kenshoo has verified with documentation that no PII can be shared through the integration Performance improvementHours saved through closed loop reports (vs. manual) Integration with call providersMulti-engine optimizations for offline conversionsMore strategic auction managementClosed Loop ReportsPerformance improvementHours saved through closed loop reports (vs. manual) Microsoft Smart AuctionsImproved performanceIncremental leads with the same expensesCPA or ROAS progress towards the goalBudget management of complex accountsMore precise budget rhythmFluid pace towards budgets and KPIsMore sophisticated forecasting capabilitiesThe efficiency of timeValue accurate forecasts and be able to meet complex budget goals Time savingIdentify the right customer mix and the right return on investment Once we understood which features provide the best return in terms of performance and / or time efficiency, we then looked at our portfolio of existing clients to identify the right candidates based on their account structure and their business needs.When we approach existing or potential clients with a recommendation to join Kenshoo, Seer highlights how the tool will allow us to achieve our clients' goals (and the end result!) Based on the results achieved through improving account and data capacity management.If a client has a complex account structure, with many budget goals and objectives, there are opportunities to use Kenshoo to automate day-to-day tasks by leveraging Budget Navigator and automated actions related to performance and expenses. , then we expect to save time based on the data from the account teams currently on the tool. With the extra time spent on day-to-day tasks, account teams reinvest time in non-automated optimizations and / or additional deliverables focused on customer business goals, such as competitive or quality analysis.