How to Optimize Your Image Masking

Retargeting is gaining momentum in the PPC world, and for good reason. While display campaigns average lower click-through rates than search (0.5% and 4% respectively), retargeting ads allow the innate brand opportunity found in display advertising to expand. targeting transactional users more likely to convert. This is especially helpful for Image Masking the 67% of cart abandoners (according to the Baymard Institute) – people who have previously expressed interest in your product, but for some reason have not converted. We previously shared some best practices for running a remarketing Image Masking campaign. This article focuses on what to do with a remarketing campaign once it succeeds – or fails – and how to ensure long-term customer engagement, retention, and repeat purchases . advice on retargeting ads 3 ways to optimize a successful retargeting campaign For the purposes of this article, we define a successful remarketing campaign as one Image Masking in which a user becomes a customer within the campaign timeframe. Here are three things to do to maintain the performance of your successful remarketing campaign: 1.

Keep them as customers by adapting the campaign to similar products The very nature of remarketing campaigns is to follow a transactional lead until they convert to your product. Retaining a user as a customer means adapting the offer to his needs. If a customer has just purchased a Nikon D3100 DSLR camera, they do not need Image Masking to see an ad of the same product or another camera following it. This could cause buyer's remorse at the feature/functionality, or make the customer believe they could get a better price if they had waited for the purchase. If they see a compatible lens or memory card being promoted, they'll be much more likely to convert. Google conducted a beta Image Masking study of its dynamic remarketing product, and users saw a " 2. Don't keep following them with the same request One of the reasons salespeople get a bad rap is bad seeds that bombard prospects with the same request, but no new information. Keeping a customer converting on a remarketing campaign without updating the request conveys one of two terrible things about your brand: you don't know your customers or you don't care about your customers.

The first few weeks are where you want impeccable service coupled with a purchase. Make sure your customers know how much you value their business by not making redundant requests. 3. Brand Affinity Matters It is important Image Masking that your brand maintains a level of selectivity where it promotes itself. When a successful remarketing campaign ends, it's important to assess whether the customer opportunity can be expanded on the domain it was originally captured on or if another domain would be more successful. Although remarketing is a fairly automatic process, it is important that purchase history makes sense to the user, albeit on a subconscious level. 3 Ways to Optimize Image Masking Failed Retargeting Ads For the purposes of this article, we define remarketing failure as a campaign that failed to convert the user into a customer within the time allotted for the campaign. Here are three ways to fix a failed retargeting campaign.