You may be accustomed to such a multi-device movie viewing Number List experience: when sharing with others at the table or outdoors, hold a laptop or tablet to play; when you are alone, take out your mobile phone to occupy the entire screen; and when you come to the living room, this In the case of coexisting with family members, the TV will be turned on to play directly, or the screen will be displayed on the big screen through the "screen projection" function of the mobile phone.
This experience may change: Recently, a large number of users have reported on the online platform that Youku has begun to restrict users from using the mobile app to cast movies and TV shows on TV. Previously, as long as you had a Youku VIP member account, you could cast the screen from small to large screens without restrictions. It became only a 6-minute trial. If you want to watch the whole thing, you have to pay for the "Cool Meow VIP" on the TV.
An operation that can be done with a single fee, but now requires an additional payment to achieve it, which will naturally arouse user dissatisfaction. Is the video platform's approach reasonable, will this become a common phenomenon in the industry, and can a solution be found? It may affect the TV viewing experience of many people in the future.
1. Video membership purchased with money is not the full version
Lei Technology opened the Youku mobile app and the "CIBN Cool Meow Video" app on the TV for verification, and found that Youku currently does not restrict the TV screen projection of all video content, and most videos can use the screen projection function on the mobile phone. The video is transferred to the TV for playback. Switch to the 4K definition playback enjoyed by paid members on the mobile phone, and the screen on the TV side will also be switched to the 4K gear synchronously.
However, the situation reported by netizens is real. When trying to screen "Out of Court" and other TV dramas marked with the "Solo" label on the TV, the control interface of the mobile app appeared to be an upgrade that was not available in the regular content. Meow VIP Bootstrap Banner. Users are reminded that they can try the current program for 6 minutes. If they want to watch the full film, they need to upgrade to obtain TV rights. The displayed membership price is 18 yuan per month.